Viinyl is a really cool looking new distribution channel for bands to reach out digitally with their music. It works on the principle that each track a band is trying to promote has it's own mini site, with a unique URL, that can be presented in a fully customisable way with artwork, video, bios, lyrics and links to social network sites, rather like a digital equivalent of a nicely packaged single.
What really makes this site stand out is how slick t looks, a band can quickly assemble a very professional looking page and use it to interact with their audience.
On the downside, from this early look of it, you can't sell directly from the site and have to provide links to iTunes or Bandcamp etc but I don't think this should hold people back as the look and feel is streets ahead of the likes of Bandcamp.
Sign up to the Beta test here and find out for yourselves.
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